5 Strategies That Can Instantly Increase Business Cash Flow and Profit

5 Strategies That Can Instantly Increase Business Cash Flow and Profit

Every business has the potential to improve cash flow and profit by controlling expenses typically accepted as “uncontrollable” and capturing opportunities usually dismissed as “unobtainable.” A proactive business executive should assess the extent to which his business is capturing every dollar available via the numerous tax credit and cost reduction programs available as a result […]

Mental Marketing – What makes people buy from you?

Mental Marketing – What makes people buy from you?

What makes people buy from you?[adsenseyu2] Nine out of ten sales people will answer that question logically: “Mike, when it comes to big-ticket sales, people are motivated by intellect, logic and reason.” Wrong. Intellect, logic and reason substantiate the decision, but the real decision is based on an emotional connection. Chuckle. I can hear some […]